|
Planning an Internet Presence Kenmarc can help you develop a strategy that aims at achieving clear and
measurable objectives, using appropriate Internet resources and within the
limits of your budget. In four steps, we can create a successful Internet
marketing strategy for you:
|
Identify Objectives
-
Determine business objectives; increased sales, improved
customer acquisition and retention, decreased costs, and improved
communications.
-
Identify target audience; prospective customers,
existing customers, employees, suppliers, distributors and the
general public.
|
|
Assess Capabilities
-
Assess your existing technology
-
Identify new technology requirements and training.
-
Determine budgetary and resource constraints.
|
|
Determine Methodology
-
Decide which technologies are best suited to your business
-
Determine how you will use e-mail and website
-
Identify marketing approach to promote your Internet presence.
|
|
Develop Action Plan
-
Identify who will be responsible for implementing the strategy
-
Establish a timeline for implementation
-
Determine a process to measure the results
|
|
