Many webmasters go to great lengths to craft wonderful web sites, putting little or no thought into promoting them. Yet any business that doesn't advertise is doomed to failure.

No matter how large or small your company is, one underlying factor remains the same: PROMOTION.  While traditional promotional methods can be made to work, they require a lot of what most of us don't have:

On the Internet however not only can small companies project an uncharacteristically large image, effective PROMOTION can be performed inexpensively.

Effective advertisement needs to be targeted.  The Internet is the most comprehensive source of information in human history.  But like any library of knowledge, it must be catalogued and organized to be used effectively.  And therein lies the perfect solution -

search engines

SEARCH ENGINES

Search engine listings meet both of our criteria in terms of focus and affordability. No other form of advertising is so focused that the customer is actually searching for you. 

Furthermore, the great majority of search engine listings are free. 

According to the Georgia Institute of Technology, 88% of Internet users find new web sites through search engine listings. 

Additional data shows that in a side-by-side comparison of different forms of promotion, search engine listings are the number one way to generate traffic on websites. 

The Philly Webmaster not only designs every web site with search engines in mind; 

The Philly Webmaster PROMOTES your site to key search engines and directories vital to Internet success.